MadHive

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Buyer solution

The modern video advertising solution built to reach modern audiences.

Plan

Drive Business Outcomes

Plan for better performance that delivers your business outcomes.

Scalable Inventory

MadHive meets all your national and local campaign needs from linear to addressable, OTT, CTV, and premium video.

Target with Confidence

Activate cryptographically-verified data for the most up-to-date targeting -- and easily integrate your own data sets: DMP, first-party data, and third-party data.

AI Optimized & Self-Regulated Frequency

Turn on AI for optimal frequency and day parting or manually control your campaign’s reach and frequency.

Simplify Planning

Accurately predict reach to improve results with Madhive’s proprietary Audience Forecaster.

Expand your reach

Leverage our OTT-first Device Graph for precise cross-device audience targeting

110M OTT Households
600M OTT Devices
Buy

Outsmart the competition

Get the most out of every dollar with real-time decisioning and fraud protection.

Smart Buying

Our decisioning engine outsmarts the competition, delivering the right audience at the best price, with perfect pacing across all channels.

Cryptographic Fraud Protection

Eliminate fraudulent supply from your campaigns with Madhive Secure OTT, our cryptographic validation solution.

Real Time Decisioning

Other systems take weeks to calibrate their data to where consumers have moved, causing large gaps in your audience targeting. Madhive’s proprietary real-time technology identifies coverage gaps, giving your campaigns a first-look advantage

Dynamic Creative Optimization

Serve the right ad creative to the right viewer every time with Madhive’s Ad Server.

Actionable In-Flight Recommendations

Boost campaign performance with in-flight recommendations.

Measure

Transparent Impact

Actionable insights help you optimize your campaigns in real-time.

Understand and Recalibrate

Quick campaign insights enable quick decisions. Recalibrate your campaigns manually or activate Smart Calibration and watch the results in real time.

Radical Transparency

Cryptographically verified measurement & performance analysis reduces costs and increases efficiency. We’ve partnered with AdLedger to build CryptoRTB, a first-of-its-kind initiative to create a transparent supply chain.

Cross-Channel Reach & Frequency Reporting

We instantly report and action on your “true reach” and “true frequency,” powered by our partnerships with glass-level data providers including Inscape.

Improve

Our AI optimizes for results. Period.

Deliver impact on day one.

Improve in-flight with one click

Madhive recommends pacing and targeting improvements in real-time. Activate in one click.

Forecasting

Improve your forecasts with easy-to-use recommendations based on historical analysis.

Intelligent Targeting

Leverage Madhive’s Device Graph to deliver precise cross-device targeting.

Real-Time Experiments

Your audience is moving, move with them. Quickly discover new, qualified audiences with Real-Time Audience Experiments.