Beyond the numbers: A Look at Michael Kassan's Latest Project, 3C Ventures

In the media world, few are more influential than Michael Kassan, the founder and former CEO of MediaLink, which has helped countless companies navigate change and accelerate growth. Now, after his recent Adweek cover story, the industry is buzzing about Kassan's latest project: 3C Ventures.

I was lucky enough to find time at Cannes last month to sit down with Kassan, my friend and colleague, for the first episode of my newest video podcast series. Beyond the numbers explores the intersection of adtech and finance through the lens of the most influential people in the industry.

During our conversation, Kassan provided a behind-the-scenes look at his career journey, culminating with 3C Ventures, and how he plans to take the company to $100 million in revenue in the next year.

So get ready to see how a certified media mogul is planning to build a 9-figure business in 12 months.

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Check out the podcast on Spotify

Episode Highlights:

• From Law to Media Giant: Kassan shares his journey from tax law to leading the world's largest media agency, showcasing the power of adaptability and seizing opportunities.
• The Intersection of Influence: Kassan discusses how MediaLink solidified its position as a pivotal industry player by integrating marketing, media, advertising, entertainment, sports, and technology.
• Operational Consulting: Kassan provides insight into how he approaches consulting — with an operator's mentality, ensuring strategic implementation and execution.
• Investment Insights: Kassan emphasizes how integrity, intellectual alignment, and enjoyment in partnerships is a recipe for success when it comes to investing.
• Three Cs of Future Ventures: Kassan introduces his latest venture focusing on Consult, Convene, and Co-invest, aiming to deliver continuous value through reimagined strategies.