Insights
Explore the latest local advertising trends, tips for selling CTV, and advice on how to level up your strategies.
October 29, 2024
The Truth About Interactive Ads: An Interview with PadSquad's Lance Wolder
October 24, 2024
How to Buy OTT Advertising in 2024
October 23, 2024
Taking Poverty Personally: Why Madhive Supports RIVER FUND New York
October 21, 2024
Political Pulse: Swing State Strategies & District-level Targeting
October 15, 2024
Mad Science: Can AI + adtech 3x your homepage visits?
October 2, 2024
Demystifying Foot Traffic Attribution in Local Advertising
September 18, 2024
Beyond the numbers: Inside Michael Page's Journey with Fox FLX
September 14, 2024
How to Evaluate CTV Advertising Platforms
September 13, 2024
CTV Advertising—What It Is and How It Works
September 10, 2024
Political Pulse: Funding Flows to "Races at Every Level"
September 9, 2024
CTV Measurement: 8 CTV Metrics Local Advertisers Love
August 19, 2024
Political Pulse: Pennsylvania’s On Top Again
August 15, 2024
Beyond the numbers: Andrew Casale and the Bootstrap Journey
August 14, 2024
Converting Challenging Audiences: Top Findings From Our CTV Campaign
August 13, 2024
OTT Advertising—Everything You Need to Know About Over the Top
July 25, 2024
Political Marketing Tips for Down-Ballot Races
July 24, 2024
Political Pulse: Local CTV Strategies Emerge
July 23, 2024
Beyond the numbers: A Look at Michael Kassan's Latest Project, 3C Ventures
July 16, 2024
Young Voters 2024: 4 Smart Strategies to Turn Out the Vote
July 9, 2024
Advertisers Need to Demand More: A Conversation with HUMAN Security
July 1, 2024
Which Channels Scored for Our CTV Test?
June 24, 2024
Cannes 2024 Highlights — and a Sneak Peek at Our New Video Series
June 18, 2024
Political Pulse: Key Races Are Driving CTV Impressions
June 12, 2024
6 Trends Everyone's Talking About at Cannes Lions 2024
June 11, 2024
Why Madhive is acquiring Frequence
May 22, 2024
How 5 Industry Experts Are Solving the Data Puzzle in 2024
May 9, 2024
Your Winning Ad Frequency Might Be Higher Than You Think
April 25, 2024
7 CTV Strategies to Prepare for the Top 2024 Election Trends
April 19, 2024
How We Found a Niche B2B Audience with CTV Advertising
April 18, 2024
The Data and Media Puzzle Event
April 17, 2024
Hyper-Local Targeting: Find Local Audiences Anywhere with CTV
April 4, 2024
Plan to Win with Political CTV
April 2, 2024
XO With Spence: Featuring Industry Legend Lou Paskalis
March 20, 2024
How Top Retail Media Networks are Monetizing 1st-Party Data
March 12, 2024
2024 Political Ad Statistics: Election Season is Underway
March 11, 2024
CTV Solves for Crumbling Cookies—Learn How with Madhive
March 8, 2024
Political Ads Are Streaming Into America
February 29, 2024
XO With Spence featuring Co-founder of TVREV, Alan Wolk
February 7, 2024
“XO With Spence” Madhive’s Podcast Exploring the Humanity Behind Advertising’s Visionaries
November 30, 2023
Political Advertising: 5 Trends To Watch in 2024
November 26, 2023
TV Advertising in 2024: All About Your Options
November 21, 2023
7 TV Advertising Trends to Follow in 2024
November 2, 2023
CTV Ad Fraud—What Advertisers Need to Know in 2024
October 31, 2023
CTV: The Key to Premium Audience Extension
October 3, 2023
Extend your reach to new audiences—and build new revenue streams
September 26, 2023
MVPD vs. vMVPD—The Details TV Advertisers Need to Know
August 29, 2023
Unleashing the Power of CTV Reach Extension
July 31, 2023
A Brief History of TV Advertising
July 25, 2023
How to boost your marketing strategy with FAST TV
July 10, 2023
#Cannes 2023: Our Set TV Free Celebration
June 28, 2023
#Cannes 2023: The Year We Set TV Free
June 13, 2023
Madhive Announces Strategic Investment From Goldman Sachs
May 31, 2023
How Pharma Brands Can Use OTT Advertising to Reach Patients
May 3, 2023
How FAST Fits Into the Streaming Landscape
April 24, 2023
AI in CTV Advertising—What’s the Role of ChatGPT?
April 23, 2023
Better measurement is the key to success on CTV
April 11, 2023
What is a Device Graph? The Details for TV Advertisers
April 10, 2023
NewFronts: 2022 Recap + What to Expect for 2023
March 24, 2023
Simplifying adtech to give local advertisers new superpowers
March 20, 2023
Auto Dealership Marketing: 5 Reasons to Add CTV to the Mix
March 10, 2023
Meet Our New Chief Technology Officer, Darien Ford
March 8, 2023
TV is seeing a renaissance once again
March 1, 2023
Measurement and localized, personal ads are key to delivering results
February 14, 2023
Why advertisers are making a bigger play for local TV
February 11, 2023
10 Types of OTT Data—And 7 Tips for Using Them
February 10, 2023
Madhive Honored as a 2023 Best Place to Work by Built In
February 2, 2023
OTT Statistics for Newbies—An Infographic to Get Your Grips
January 23, 2023
CTV Ad Inventory–Understanding Programmatic TV Supply
December 21, 2022
Joe Marino discusses why local broadcasters should be streaming
December 21, 2022
Craig Berlingo speaks about how household targeting can unlock purchase-driven results
December 21, 2022
For CTV to reach its full potential, television and digital must come together
December 21, 2022
No amount of fraud is acceptable when it comes to OTT
December 21, 2022
Local advertisers must shift to CTV to maintain reach
December 21, 2022
CTV is complicated. Here’s how it can be simplified.
December 1, 2022
The OTT Glossary: Digital TV Decoded
December 1, 2022
Advertising on Streaming for the Midterms: An AMA With Joe Marino
November 11, 2022
TAG and ad fraud: Why we got TAG certified (again)
November 11, 2022
Server-side ad insertion (SSAI): FAQs you need to know
November 11, 2022
15+ Connected TV Stats That Will Impress Your Boss
November 11, 2022
Connected TV vs. Linear TV—and why they belong together
November 7, 2022
Advertisers make the biggest push ahead of midterm elections
November 3, 2022
Planning an OTT Campaign? Traditional Adtech is Failing You
November 3, 2022
Political season is here. Get up to date on all the CTV trends
November 3, 2022
How to Prevent Ad Fraud in OTT (4 Methods We Use)
November 3, 2022
4 benefits of OTT advertising you don’t want to miss
November 3, 2022
The Top 5 OTT Targeting Options You Need to Know
November 3, 2022
CTV vs. OTT: Is there a difference?
November 3, 2022
How to Use a Tracking Pixel in Your CTV Campaign—3 Tips
November 3, 2022
How Madhive Became Built for the Big Stream
November 3, 2022
Advertising on CTV: How to Convince Local Buyers
November 3, 2022
Political advertising is primed for major action
November 3, 2022
6 Foolproof Ways to Improve the CTV Experience
November 3, 2022
As elections approach, impressions, CPMs, and more are shifting
September 12, 2022
Learn How Women are Shattering the Glass Ceiling in Adtech
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