Insights

October 29, 2024

The Truth About Interactive Ads: An Interview with PadSquad's Lance Wolder

October 24, 2024

How to Buy OTT Advertising in 2024

October 23, 2024

Taking Poverty Personally: Why Madhive Supports RIVER FUND New York

October 21, 2024

Political Pulse: Swing State Strategies & District-level Targeting

October 15, 2024

Mad Science: Can AI + adtech 3x your homepage visits?

October 2, 2024

Demystifying Foot Traffic Attribution in Local Advertising

September 18, 2024

Beyond the numbers: Inside Michael Page's Journey with Fox FLX

September 14, 2024

How to Evaluate CTV Advertising Platforms

September 13, 2024

CTV Advertising—What It Is and How It Works

September 10, 2024

Political Pulse: Funding Flows to "Races at Every Level"

September 9, 2024

CTV Measurement: 8 CTV Metrics Local Advertisers Love

August 19, 2024

Political Pulse: Pennsylvania’s On Top Again

August 15, 2024

Beyond the numbers: Andrew Casale and the Bootstrap Journey

August 14, 2024

Converting Challenging Audiences: Top Findings From Our CTV Campaign

August 13, 2024

OTT Advertising—Everything You Need to Know About Over the Top

July 25, 2024

Political Marketing Tips for Down-Ballot Races

July 24, 2024

Political Pulse: Local CTV Strategies Emerge

July 23, 2024

Beyond the numbers: A Look at Michael Kassan's Latest Project, 3C Ventures

July 16, 2024

Young Voters 2024: 4 Smart Strategies to Turn Out the Vote

July 9, 2024

Advertisers Need to Demand More: A Conversation with HUMAN Security

July 1, 2024

Which Channels Scored for Our CTV Test?

June 24, 2024

Cannes 2024 Highlights — and a Sneak Peek at Our New Video Series

June 18, 2024

Political Pulse: Key Races Are Driving CTV Impressions

June 12, 2024

6 Trends Everyone's Talking About at Cannes Lions 2024

June 11, 2024

Why Madhive is acquiring Frequence

May 22, 2024

How 5 Industry Experts Are Solving the Data Puzzle in 2024

May 9, 2024

Your Winning Ad Frequency Might Be Higher Than You Think

April 25, 2024

7 CTV Strategies to Prepare for the Top 2024 Election Trends

April 19, 2024

How We Found a Niche B2B Audience with CTV Advertising

April 18, 2024

The Data and Media Puzzle Event

April 17, 2024

Hyper-Local Targeting: Find Local Audiences Anywhere with CTV

April 4, 2024

Plan to Win with Political CTV

April 2, 2024

XO With Spence: Featuring Industry Legend Lou Paskalis

March 20, 2024

How Top Retail Media Networks are Monetizing 1st-Party Data

March 12, 2024

2024 Political Ad Statistics: Election Season is Underway

March 11, 2024

CTV Solves for Crumbling Cookies—Learn How with Madhive

March 8, 2024

Political Ads Are Streaming Into America

February 29, 2024

XO With Spence featuring Co-founder of TVREV, Alan Wolk

February 7, 2024

“XO With Spence” Madhive’s Podcast Exploring the Humanity Behind Advertising’s Visionaries

November 30, 2023

Political Advertising: 5 Trends To Watch in 2024

November 26, 2023

TV Advertising in 2024: All About Your Options

November 21, 2023

7 TV Advertising Trends to Follow in 2024

November 2, 2023

CTV Ad Fraud—What Advertisers Need to Know in 2024

October 31, 2023

CTV: The Key to Premium Audience Extension

October 3, 2023

Extend your reach to new audiences—and build new revenue streams

September 26, 2023

MVPD vs. vMVPD—The Details TV Advertisers Need to Know

August 29, 2023

Unleashing the Power of CTV Reach Extension

July 31, 2023

A Brief History of TV Advertising

July 25, 2023

How to boost your marketing strategy with FAST TV

July 10, 2023

#Cannes 2023: Our Set TV Free Celebration

June 28, 2023

#Cannes 2023: The Year We Set TV Free

June 13, 2023

Madhive Announces Strategic Investment From Goldman Sachs

May 31, 2023

How Pharma Brands Can Use OTT Advertising to Reach Patients

May 3, 2023

How FAST Fits Into the Streaming Landscape

April 24, 2023

AI in CTV Advertising—What’s the Role of ChatGPT?

April 23, 2023

Better measurement is the key to success on CTV

April 11, 2023

What is a Device Graph? The Details for TV Advertisers

April 10, 2023

NewFronts: 2022 Recap + What to Expect for 2023

March 24, 2023

Simplifying adtech to give local advertisers new superpowers

March 20, 2023

Auto Dealership Marketing: 5 Reasons to Add CTV to the Mix

March 10, 2023

Meet Our New Chief Technology Officer, Darien Ford

March 8, 2023

TV is seeing a renaissance once again

March 1, 2023

Measurement and localized, personal ads are key to delivering results

February 14, 2023

Why advertisers are making a bigger play for local TV

February 11, 2023

10 Types of OTT Data—And 7 Tips for Using Them

February 10, 2023

Madhive Honored as a 2023 Best Place to Work by Built In

February 2, 2023

OTT Statistics for Newbies—An Infographic to Get Your Grips

January 23, 2023

CTV Ad Inventory–Understanding Programmatic TV Supply

December 21, 2022

Joe Marino discusses why local broadcasters should be streaming

December 21, 2022

Craig Berlingo speaks about how household targeting can unlock purchase-driven results

December 21, 2022

For CTV to reach its full potential, television and digital must come together

December 21, 2022

No amount of fraud is acceptable when it comes to OTT

December 21, 2022

Local advertisers must shift to CTV to maintain reach

December 21, 2022

CTV is complicated. Here’s how it can be simplified.

December 1, 2022

The OTT Glossary: Digital TV Decoded

December 1, 2022

Advertising on Streaming for the Midterms: An AMA With Joe Marino

November 11, 2022

TAG and ad fraud: Why we got TAG certified (again)

November 11, 2022

Server-side ad insertion (SSAI): FAQs you need to know

November 11, 2022

15+ Connected TV Stats That Will Impress Your Boss

November 11, 2022

Connected TV vs. Linear TV—and why they belong together

November 7, 2022

Advertisers make the biggest push ahead of midterm elections

November 3, 2022

Planning an OTT Campaign? Traditional Adtech is Failing You

November 3, 2022

Political season is here. Get up to date on all the CTV trends

November 3, 2022

How to Prevent Ad Fraud in OTT (4 Methods We Use)

November 3, 2022

4 benefits of OTT advertising you don’t want to miss

November 3, 2022

The Top 5 OTT Targeting Options You Need to Know

November 3, 2022

CTV vs. OTT: Is there a difference?

November 3, 2022

How to Use a Tracking Pixel in Your CTV Campaign—3 Tips

November 3, 2022

How Madhive Became Built for the Big Stream

November 3, 2022

Advertising on CTV: How to Convince Local Buyers

November 3, 2022

Political advertising is primed for major action

November 3, 2022

6 Foolproof Ways to Improve the CTV Experience

November 3, 2022

As elections approach, impressions, CPMs, and more are shifting

September 12, 2022

Learn How Women are Shattering the Glass Ceiling in Adtech