Where Vision Meets Television

How we opened a portal to TV's widest and deepest stream, one milestone at a time.

Our Story

Madhive was originally founded as a company called Otter TV, a service for mobile promotions tied to TV ads. As Adam Helfgott started learning about digital advertising, he realized it was a matter of time before all of TV would be IP-delivered.

Madhive begins

The company rebranded to Madhive, and got its first office (which doubled as Adam’s apartment). By the end of the year we had six employees working from our hybrid office space.

Our rebrand, and a new office

We brought our first official client on board, local broadcaster TEGNA. We started attending the industry's biggest events, like the NAB Show and Cannes.

Madhive grows

As our offering continued to evolve, we began to expand our client base beyond local broadcasters. Our first non-station group client signed on in this year.

Madhive gets even bigger

Like the rest of the world, we learned to work from home. But we were our busiest yet -- we grew 2x and brought on 35 new clients! We created new teams dedicated to Culture, Marketing, Sales, and Business Agility. 

The world goes remote

We continued expanding by securing huge clients like FOX, and through a partnership with Google Cloud. In fact, after partnering on a $50 million deal with Google Cloud the year before, we doubled it this year to $100 million. 

Stuff to celebrate

We're continuing to grow rapidly, bringing on more clients and expanding our products. We celebrated in Cannes with an even larger crew, refreshed our branding, and held our first-ever company retreat.

Here we are

Risk takers. Bold leaders. Boundless thinkers. We value talent over experience and celebrate courageous decisions.

Make Maverick Moves

It’s not enough to be great on the job; we have to be gracious within our communities. So we step up, get out, and make waves.

Deliver The Good

Strong opinions loosely held — that’s how we lead with empathy and expertise. Humility and honesty. We’re reliable teammates, here for the “we,” not the “me.”

Hero Your Partners

TVOT Achievement in Local Broadcasting

Built in NYC Startups To Watch

Built in NYC Best Places to Work

Cynopsis Best Local Advertising Solution

career_section

Iab Member

Certified against fraud

Registered

Soc 1 Audited

Our Values

Our Benefits

Testimonials

A Platform with Purpose

Open Positions

Our Initiatives

Memberships & Accreditations

Awards & Accolades

Our Leadership

From local TV stations to national brands, our clients depend on us to deliver big impact for audiences of every size.

Client Success

Resources

Our Platform

What You Get

We're a team of makers who are dedicated to modernizing adtech. We celebrate our differences and share a passion for our community. We're hiring across the US now.