For CTV to reach its full potential, television and digital must come together

TV buyers and digital buyers speak in different terms, despite both operating within the advertising industry. One person’s “publisher” is another’s “network.” But if CTV is ever going to reach its full potential, both sides are going to have to come together and learn from each other. This panel explores what each can teach the other and what the future of CTV advertising looks like when both sides are fully on board, from targeting to measurement to attribution.

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