Local advertisers must shift to CTV to maintain reach
By Madhive Marketing
December 21, 2022
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Adam Helfgott, CEO of Madhive, explains why the swap to streaming is forcing local advertisers to buy CTV advertising to maintain the same reach on the local level. Local ads are having an effect, whether it be in-store, site visits or getting a demo — and CTV is able to track all of these actions.
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