Why advertisers are making a bigger play for local TV

February 14, 20231 min read

At Beet Retreat, our SVP of Strategic Accounts, Joe Marino, chats about the increased focus on local TV and how buyers are growing more sophisticated. He explains, "There's a lot of attention, even from national advertisers that are starting to create more localized strategies." Additionally, Joe discusses what trends are top of mind for the coming year, including the need to solve for the co-viewing challenge.