Owner Chris Bredesen and his Southern California group of Restaurants wanted to drive new customers to his restaurants in the King Harbor area of California, but he was unsure of whether a CTV campaign was within his budget.
In addition to owning Riviera Mexican Cantina, R/10 Social House, and Captain Kidds’ Fish Market and Restaurant, Bredesen is also the President for the King Harbor Association. Bredesen hoped that raising awareness for the area would not only help his restaurants, but the community at large which offers popular daytime activities like paddleboarding, biking, and sailing.
However, he faced a significant challenge: although he recognized the potential of CTV as an avenue for awareness and impact, he had never used it; creating not just one, but multiple commercials seemed cost-prohibitive.
To solve this, Bredesen turned to Vica to provide creative assets at a lower-cost using generative AI and its team of Hollywood film professionals. Vica teamed up with Madhive to strategically place ads on CTV, ensuring the campaign reached the right audiences and drove traffic to Bredesen’s restaurants and Visit King Harbor.
Vica is an AI-driven creative agency that gives businesses – especially those with limited advertising budgets – the opportunity to advertise on TV. They use cutting-edge generative AI technology to streamline creative production, enabling them to craft cinematic-quality commercials in a matter of hours. This process removes the common barrier that small businesses face when trying to access CTV advertising: the cost of creating high-quality creative content.
The creative approach for Chris Bredesen Restaurants was multi-faceted. Vica designed four creatives for this campaign: three were focused on the individual restaurants, while one showcased the King Harbor area with its variety of attractions as a destination.
In the first couple of weeks of the campaign, it was clear that the CTV ads were driving reservations and customers to the restaurants. Using Madhive’s flexible planning features, Vica was able to optimize mid-flight and put more spend to the higher-performing ads. This pivot allowed Bredesen to get the greatest ROAS for his budget.
“Our clients are very budget conscious and they need to know they’re spending wisely. Once we see a campaign performing for a particular segment or outcome, Madhive lets us optimize and target even more efficiently.”
Michael Shields, CEO of Vica
Through Madhive’s hyper-local targeting, Vica AI was able to create a geographic radius for the campaign that focused on individuals within driving distance of King Harbor. This aimed to engage those who could easily be encouraged to visit the area and dine at one of Chris Bredesen’s restaurants.
After seeing positive early results, Chris Bredesen Restaurants made the decision to continue investing in CTV ads. By adding the Madhive tracking pixel on the restaurant’s website and their reservation pages, the team could verify that the campaign was not only driving traffic to the restaurant’s homepage, but also encouraging online reservations and helping families plan their visits.
This data provided crucial insights into the success of the campaign, proving that even with modest budgets, CTV advertising can deliver meaningful results for small businesses.
“I was shocked by how many customers we could directly attribute to the CTV ads. Overnight, it made an impact and we knew video advertising on CTV should be a part of our media mix going forward.”
Chris Bredesen, Owner (Captain Kidds, R10 Social House, Riviera Mexican Cantina
With Vica AI’s generative AI technology and Madhive’s advanced tracking and targeting capabilities on CTV, Chris Bredesen Restaurant Group was able to break down the traditional barriers that small businesses face when it comes to high-quality, effective advertising on CTV.
This campaign helped Chris Bredesen Restaurant Group reach a broader audience, increase traffic to their website and reservation pages, and build a sustainable digital advertising strategy.
The below results showcase the campaign’s success over the six weeks that it ran:
“After seeing the incredible results from our CTV campaign, there’s no question – we’re absolutely going to keep running ads. The targeting, the creative, and the overall effectiveness blew us away. We’re excited to continue leveraging CTV to drive even more growth.”
Chris Bredesen, Owner (Captain Kidds, R10 Social House, Riviera Mexican Cantina
750+ visits to Chris Bredesen Restaurants home page
500+ visits to OpenTable reservation pages
65k+ unique reach
