BrandCBDJun, 13 20220 minute read

Hyper-local CTV campaign generates serious holiday sales for CBD skincare brand

Local targeting on premium CTV channels got Cannaluxe shoppers buying—online and in Neiman Marcus stores.

“As social saturation sets in, DTC brands are migrating to emerging channels to not only find new customers, but understand and prove out ROI. This campaign shows the capabilities of CTV, successfully allowing us to drive new customer awareness, acquisition and sales."

—Brad Tipper, Brand Founder, Cannaluxe