Hi, you’re inside our CTV campaign*

*It’s a campaign to connect with marketers and media professionals.

Join us as we share our hits and misses along the way.

Will some placements fail? Of course! And we’ll show you those results too. Because we believe in learning through trial and error.

Our Test

See how we experiment

We’ll test at every step of our campaign. Along the way, you’ll learn what we learn and see what we see.

Watch how we find our audience

Our platform is built to find hard-to-reach audiences across the US. We cut down our infinite array of options to test a phased approach: audiences, geography, creative and more.

The Plan

The Madhive Planner makes it easy

Figuring it out together

While we live and breathe CTV for our clients, this is our first CTV ad — and we’re seeing it all through your eyes! That’s why we’re using the Madhive Planner to make reaching our audience less of a challenge.

Finding the right mix

We knew finding our ideal audience would take a fair amount of trial and error, and our Planner tool gives us the flexibility to do exactly that. We built multiple targeting scenarios and compared them side by side to uncover the ideal mix.

The AI

What more can we learn?

Our platform has used AI since day 1. For this campaign, we’re testing to see how we can push it to level up media plans. We ran our target segments through our proprietary AI tool to see what advice it could give us.