We’re giving you an inside look at results from our CTV test

Recently we launched our first B2B CTV campaign, targeting hard-to-reach audiences with the Madhive platform.

Now we’re sharing insights about what it means to run a campaign built for conversion.

Our test evolved as we learned more about our audience
We launched our campaign with very little first-party data, so we relied on trial-and-error to find the right audiences.

We began by targeting marketers and media professionals broadly, and as we saw what worked — and what didn’t — we optimized our campaign for conversion.

Here’s what we learned.

Insights from the campaign

slide 16
slide 15
slide 14
slide 13
slide 12
slide 11
slide 10
slide 9
slide 7
slide 6
slide 5
slide 4
slide 3
slide 2
slide 1
slide 1

Get a more in-depth analysis of the test

Tips to help you succeed

We analyzed our performance and published takeaways that you can consider for your next (or first!) CTV ad campaign.

CTV Article 1

How We Found a Niche B2B Audience with CTV Advertising

CTV Article 2

Your Winning Ad Frequency Might Be Higher Than You Think

CTV Article 3

Which Channels Scored for Our CTV Test?

Get more CTV insights from MadhiveSign up for our newsletter