New York, NY (March 2, 2023) — Madhive, the leading technology company engineered for modern TV advertising, today announced tech veteran Darien Ford has joined as Chief Technology Officer. In this role, Ford will oversee Madhive’s engineering practice to build on the market adoption of the company’s next-generation TV advertising software infrastructure, which powers billions of local and regional streaming ad placements for its clients each week.
Madhive is seeing exceptional growth for its proprietary TV advertising infrastructure, as media companies and advertisers move quickly to implement modern technologies capable of delivering against the surge of streaming viewership. While many platforms are focused on point solutions, Madhive’s proven leadership is driven by its full-stack infrastructure that can be customized and configured to advertisers’ needs, helping national brands move beyond the commoditization of high value streaming inventory to value local, hi-fidelity CTV advertising appropriately.
“With the explosion of streaming content and changing viewing habits, the traditional approaches to television advertising are quickly becoming outdated. That's why it's critical for companies to act now and embrace new solutions that can help them navigate these challenges and stay competitive,” said Ford. "Madhive represents a major leap forward in this regard, equipping TV buyers with a programmatic solution built specifically for the dynamic streaming advertising marketplace, providing the ability to optimize campaigns in real-time based on performance and desired outcomes.”
“As a seasoned technologist with a strong background in managing and acting on massive, complex data sets, Darien possesses the unique expertise that enables him to navigate the evolution and complexities of the advertising industry,” said Madhive founder and CEO Adam Helfgott. "He has a deep understanding of the technical challenges involved in developing scalable platforms leveraging machine learning and artificial intelligence solutions to move businesses forward, which will help guide the next evolution of Madhive’s all-inclusive infrastructure solution for modern TV advertising.”
Ford, who has pioneered technology, software and engineering architecture for massive enterprise companies across live video streaming, banking, video games and adtech, will oversee a diverse engineering and technology team.
Most recently, Ford was at Affirm where he led the Credit Engineering organization and was responsible for building and managing all decisioning systems and models for underwriting that processed every financial transaction. Prior to Affirm, Ford spent more than 5 years at Capital One Software where he developed products that streamlined workflows and enhanced productivity for the company’s 8,000+ engineers.
About Madhive
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA's Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns. To learn more, visit madhive.com.
