How FAST Fits Into the Streaming Landscape
May 03, 20231 min read
When it comes to streaming TV, advertising strategies can vary greatly and it may be difficult to effectively navigate all the options available to your business. Luc Dumont, our SVP of Business Development joins this panel discussion alongside Ria Madrid, Head of Publisher Development & Strategic Partnerships at WURL, Ben Vandegrift, Vice President of Measurement Solutions at VAB, and Alan Wolk, Co-Founder and Lead Analyst at TVREV moderated by Vanessa Sanders, Streaming Product Expert. Hosted by Cox Media, this discussion dives into Free Ad-Supported Streaming Television (FAST), how it fits into the streaming landscape, best practices, and how to incorporate it into your marketing strategy.