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November 03, 20221 minute read

As elections approach, impressions, CPMs, and more are shifting

We’re just weeks away from Election Day! In this edition of the Madhive Political Pulse, we’re highlighting how political advertising continues to change especially as the upcoming election gets even closer. Our exclusive internal data reveals how impressions and CPMs are affected, the publishers that are experiencing more action, and races that have seen defined growth. Discover how below.

Infographic on CTV and political ads

Source: Madhive internal data.