In July, linear TV viewership fell below 50% of total TV viewership for the first time ever. In contrast, streaming adoption continues to grow.
As consumers flock to AVOD and FAST channels, in particular, CTV reach extension is becoming a meaningful business driver for all types of businesses — from local broadcasters, to publishers, audio companies, local and national brands, and agencies of all types.
But is streaming TV reach extension a sustainable growth opportunity for brands and media companies? Is it built to last?
We got some of our experts together to discuss. Tune in to hear from Madhive’s Jon Kaplan, Chief Revenue Officer, Kristin Wnuk, SVP of Sales, Luc Dumont, SVP of Business Development, and Margaret Baxter, Product Manager. The team covers recent trends in streaming viewership, best-in-class strategies to plan, activate and measure reach extension campaigns, client success stories, and more.
