In CTV, one-size-fits-all targeting doesn’t cut it.
As consumers shift between devices, locations, and identities, brands need a way to reach the right audience — without getting locked into a single ID solution.
In our latest Data Decoded video interview, Ali Mack, VP of AdTech at Experian, breaks down why a multi-ID approach is key to unlocking scalable, high-quality CTV campaigns. She explains how brands can use data to optimize in real time, ensuring they reach the right consumers with the right message.
Watch the full conversation to see how Experian and Madhive are helping advertisers navigate the evolving identity landscape in CTV.
Plus, check out our other Data Decoded interviews with S&P Mobility and Affinity Solutions.
