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data
Easily combine data sources to create custom audience targeting that delivers results
Scale & automate omnichannel workflows and proposals
Plan
Accurate, flexible forecasting that simplifies decision making
Activate
Intuitive controls that put you in the driver’s seat
Measure
Advanced measurement with transparent reporting
Integrate
Software & service that’s customized to your team
data
Easily combine data sources to create custom audience targeting that delivers results
Scale & automate omnichannel workflows and proposals
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Explore the latest local advertising trends, tips for selling CTV, and advice on how to level up your strategies.
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Performance TV
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March 18, 2025
Data Decoded: How Affinity Solutions Ties Ad Exposure to Real Purchases
February 3, 2025
10 Things You Need to Know About CTV Ads During Live Sports
March 10, 2023
Meet Our New Chief Technology Officer, Darien Ford
March 8, 2023
TV is seeing a renaissance once again
March 1, 2023
Measurement and localized, personal ads are key to delivering results
February 11, 2023
10 Types of OTT Data—And 7 Tips for Using Them
February 10, 2023
Madhive Honored as a 2023 Best Place to Work by Built In
February 2, 2023
OTT Statistics for Newbies—An Infographic to Get Your Grips
January 23, 2023
CTV Ad Inventory–Understanding Programmatic TV Supply
December 21, 2022
CTV is complicated. Here’s how it can be simplified.
December 21, 2022
Local advertisers must shift to CTV to maintain reach
December 21, 2022
No amount of fraud is acceptable when it comes to OTT
December 21, 2022
For CTV to reach its full potential, television and digital must come together
December 21, 2022
Craig Berlingo speaks about how household targeting can unlock purchase-driven results
December 1, 2022
The OTT Glossary: Digital TV Decoded
November 11, 2022
Connected TV vs. Linear TV—and why they belong together
November 11, 2022
15+ Connected TV Stats That Will Impress Your Boss
November 11, 2022
Server-side ad insertion (SSAI): FAQs you need to know
November 7, 2022
Advertisers make the biggest push ahead of midterm elections
November 3, 2022
As elections approach, impressions, CPMs, and more are shifting
November 3, 2022
6 Foolproof Ways to Improve the CTV Experience
November 3, 2022
The local programmatic market: OTT and digital reach extension channels
November 3, 2022
Political advertising is primed for major action
November 3, 2022
Advertising on CTV: How to Convince Local Buyers
November 3, 2022
How Madhive Became Built for the Big Stream
November 3, 2022
CTV vs. OTT: Is there a difference?
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