Proving the impact of advertising campaigns has always been a challenge — especially when it comes to connecting ad exposure to actual purchases. That’s where Affinity Solutions comes in.
Affinity uses credit and debit card transactions to help brands understand customer behavior, measure campaign effectiveness, and optimize future strategies. Media sellers can leverage Affinity’s consumer purchase lift analytics in Madhive to connect CTV ad exposure to real-world spending.
In our latest Data Decoded interview, we spoke with Kalyan Lanka, Chief Product Officer at Affinity Solutions, to learn more about how purchase data from millions of consumers can transform your advertising strategy. (To see the latest coverage numbers, check out the Affinity website.)
For retailers, travel brands, insurance providers, and beyond, purchase data can take the guesswork out of campaign performance, allowing for mid-campaign optimization and essential ROAS reporting.
Stay tuned for more Data Decoded interviews in the coming weeks with other data experts that break down key data trends — like multi-ID strategies, interoperability, and AI in customer identity.
