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Accurate, flexible forecasting that simplifies decision making
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Intuitive controls that put you in the driver’s seat
Measure
Advanced measurement with transparent reporting
Integrate
Software & service that’s customized to your team
data
Easily combine data sources to create custom audience targeting that delivers results
Scale & automate omnichannel workflows and proposals
Plan
Accurate, flexible forecasting that simplifies decision making
Activate
Intuitive controls that put you in the driver’s seat
Measure
Advanced measurement with transparent reporting
Integrate
Software & service that’s customized to your team
data
Easily combine data sources to create custom audience targeting that delivers results
Scale & automate omnichannel workflows and proposals
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Insights
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Newsroom
See how Madhive is making an impact on local advertising with our latest press releases & media hits.
Our latest releases
April 16, 2025
Madhive Strengthens Leadership Team to Support Growing Client Roster & Spearhead Expanded Local Media Solution Suite
February 26, 2025
Madhive Partners With S&P Global Mobility To Create Local CTV Marketplace For The Automotive Industry
December 18, 2024
Madhive Expands Integration With Experian To Optimize Audience Targeting for CTV Advertisers in Local Markets
November 14, 2024
Madhive Expands Leadership Team With Strategic Hires To Drive Enterprise Growth With Local Media Partners
October 4, 2024
Madhive Selects Samba TV As Preferred Audience Targeting Partner
August 7, 2024
Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences Optimized for TV
July 18, 2024
Madhive Completes Acquisition of Omnichannel Workflow Software Frequence
June 11, 2024
Madhive Acquires Frequence To Bring Full-Service Omnichannel Capabilities to Enterprise and Agency Clients Serving Local Media Markets
May 14, 2023
Madhive Appoints Media Transformation Leader Jim Wilson As President to Drive Growth in Local and Multi-Channel Advertising
April 9, 2024
Madhive Hires Former Pubmatic, Raptive Executive Evan Simeone As Chief Product Officer
February 27, 2024
Madhive Launches Local CTV Marketplace For Political Advertising
December 13, 2023
Madhive Partners with Blockgraph To Expand First-Party Data Activation Capabilities For Premium Video and TV Companies
November 1, 2023
Madhive Recognized As One Of The Fastest-Growing Companies in North America On Deloitte’s Technology Fast 500™ List
June 13, 2023
Madhive, a Leading CTV Advertising Software Platform, Announces a $300 Million Investment from Goldman Sachs Asset Management
May 24, 2023
Madhive Hires Former Google and Pinterest Executive Jon Kaplan As Chief Revenue Officer To Accelerate TV Ad Infrastructure Growth
March 2, 2023
Madhive Names Darien Ford Chief Technology Officer to Manage Growth, Foster Innovation in the Dynamic Streaming Marketplace
January 11, 2023
Madhive Hires Former Roku and Hulu Executive Kristin Wnuk As Senior Vice President of Sales To Drive Next Phase of Growth
October 18, 2022
Pearl TV Adds Digital Monetization Capabilities to NEXTGEN TV
June 29, 2022
New Report Examines Substantial Growth in Over-The-Top (OTT) Ad Spending and the Rising Rate of Programmatic Deals
June 15, 2022
Madhive and Katz Media Group Bring Scale and Transparency To Political Advertising With Largest CTV Marketplace
January 19, 2022
Medicx Health and Madhive Launch Programmatic OTT Solution for the Healthcare Industry
December 1, 2021
Enterprise Software Platform Madhive Appoints Jeff Fagel as Chief Marketing Officer
November 18, 2021
Cannuka Luxe Taps Madhive To Leverage Power Of Shoppable TV To Launch New Skincare Line At Neiman Marcus
October 10, 2021
Craig Berlingo Joins Enterprise Software Company Madhive As Chief Product Officer
November 9, 2021
Luc Dumont Joins Enterprise Software Company Madhive As Senior Vice President of Business Development
In the news
1/5/2024
|
Axios
Madhive CRO Jon Kaplan on Connected TV Ad Growth
12/18/2023
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AdExchanger
Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data
10/2/2023
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Adweek
Why Big Media Companies Should Bet on Local Advertisers to Enhance Viewers’ CTV Experience
11/21/2023
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Broadcasting+Cable
TV’s Fragmented Landscape Has Made Reach Extension a Necessity
11/6/2023
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TV Rev
Madhive's Kristin Wnuk On Navigating The Complexities Of Local Advertising In The Streaming Era
9/18/2023
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TV Rev
TVREV Special Report: Local TV: Perils & Promise In The Age Of Streaming
9/13/2023
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TV Rev
Madhive's Jon Kaplan On Its Quest To Make Advertising More Insightful And Engaging
8/11/2023
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TV Rev
Hot Takes: Local TV's Transformation In The Age Of Streaming
7/11/2023
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Adweek
When It Comes to Contextual and Audience Targeting, Can Streaming Advertisers Have It All?
6/7/2023
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TV Rev
Hot Takes: How Will AI Affect The Television Industry?
7/11/2023
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Adweek
Modern Household TV Measurement Is the Key to Interoperability
7/17/2023
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Axios
Exclusive: Ad tech firm Madhive raises $300M from Goldman Sachs
6/7/2023
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Built In
In June And Beyond, These 5 Companies Support The LGBTQIA+ Community
5/25/2023
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TV Rev
Madhive CRO Jon Kaplan On Helping Advertisers Navigate Connected TV
5/12/2023
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Adweek
Why Precision CTV Is Essential for DTC Brands
5/10/2023
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TV Rev
Context vs. Targeting: How Can Streaming Advertisers Have It All?
5/2/2023
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Campaign
The upfront that changed everything? Wait until next year.
4/25/2023
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Adweek
AI Should Be Powering Your CTV Advertising
4/6/2023
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Built In
Want to Succeed in Sales? Adapt Your Strategies
4/6/2023
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TV Rev
Hot Takes: The 2023 Upfronts And Newfronts
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