video card - Household Targeting Can Teach Digital New Tricks
December 21, 20221 min read

Craig Berlingo speaks about how household targeting can unlock purchase-driven results

At Beet Retreat, our CPO Craig Berlingo discusses why household targeting holds the key to unlocking purchase-driven results. The last couple of decades of digital ad targeting have tended to focus on individual users. After all, targetable devices tend to have solitary users. But the new internet-enabling of television changes that.