No amount of fraud is acceptable when it comes to OTT

December 21, 20221 min read

While many companies have come to accept fraud as a part of business, Adam Helfgott, our CEO, explains that there should be absolutely no fraud when it comes to OTT advertising. There are many analytics that can call out patterns and label certain actions invalid, and Madhive is working with others in the industry to develop standards and secure the supply chain to eliminate all fraud. 

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