Beyond the numbers: Inside Michael Page's Journey with Fox FLX

Welcome back to another episode of Beyond the numbers, a video podcast that explores the intersection of adtech and finance through the lens of the most influential people in the industry.

In our latest episode, I had the pleasure of sitting down with Michael Page, Senior Vice President of Digital Sales at Fox Television Stations. Michael is the visionary behind Fox FLX, the corporation's advertising platform that allows advertisers to buy ad space across Fox's linear TV stations and over 150 CTV and OTT options.

Michael's journey over the past five years at Fox has been nothing short of extraordinary. In our conversation, he shares the intimate details of how he steered the development of Fox FLX, which has proven to be a game-changing product in local media advertising.

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Episode highlights:

• Innovative Beginnings: Michael shares how Fox FLX, which stands for Fox Local Extension, was conceived and rapidly brought to market in collaboration with Madhive, just before the pandemic hit.
• Pandemic Silver Linings: Discover how the pandemic surprisingly became a catalyst for growth and innovation, allowing for extensive product testing and agile development.
• Competitive Edge: Learn about the importance of training and evolving the sales team to maintain Fox’s competitive advantage in the increasingly crowded digital advertising space.
• Future Vision: Michael discusses the broader implications of Fox FLX, including the potential to extend beyond traditional market boundaries and the critical role of insights in driving client success.

Whether you're a broadcast executive or simply passionate about media tech, Michael's insights about the strategic and human elements that fuel growth and innovation are sure to inspire.

Listen to the full episode on Spotify now!