For agencies and media sellers catering to auto brands, the question always arises: are we reaching audiences who are actually ready to make a purchase?
There are many signals that indicate when it’s the right time to hit a household with auto campaigns, and Polk Automotive Solutions from S&P Global Mobility distills it all into easy-to-use segments that can be combined with geographic targeting, as well as first party data.
In our latest video series, Data Decoded, we asked Shawn Ryan, Associate Director at S&P Global Mobility, his advice for auto brands and how they can reach buyers at all stages of the customer journey.
Stay tuned for more Data Decoded interviews in the coming weeks with other data experts that break down key data trends — like multi-ID strategies, interoperability, AI in customer identity, and Consumer Purchase Lift.
