TV is seeing a renaissance once again

March 08, 20231 min read

At Beet Retreat, our SVP of Business Development, Luc Dumont, chats about why advertiser are placing a greater emphasis in TV once again, with major shifts in marketing budgets over the last few years from small devices back to the TV screen. He also discusses the importance of harnessing various types of dataincluding identity, targeting, and measurementto deliver even better campaign results.