We’re giving you an inside look at results from our CTV test

Recently we launched our first B2B CTV campaign, targeting hard-to-reach audiences with the Madhive platform.

Now we’re sharing insights about what it means to run a campaign built for conversion.

Our test evolved as we learned more about our audience

We launched our campaign with very little first-party data, so we relied on trial-and-error to find the right audiences.

We began by targeting marketers and media professionals broadly, and as we saw what worked — and what didn’t — we optimized our campaign for conversion.

Here’s what we learned.

Insights from the campaign