MadHive Inc. (“We,” “MadHive,” the “Company”) is a Delaware Corporation with its principal place of business located at 225 Broadway, 11th Floor, New York, NY 10007 (United States). MadHive offers a fully integrated enterprise software platform for brands, advertisers, agencies, publishers, and technology companies to manage digital advertising campaigns (the “Services”). This Privacy Statement covers data that the Company collects, uses, shares, and retains from our website located at https://www.madhive.com/ (the “Website”), from when you interact with us, and from the Services we offer to our customers.
When You Visit Our Website: When you visit our Website, we will collect information that you directly provide us. This information may include:
your first and last name
We may collect this information when you create an account with the Company; communicate with the Company via e-mail, the Company’s Contact page, or any other method; or when you provide us with information in connection with seeking employment with the Company.
We also collect information automatically when you visit your Website. This information may include:
mobile device ID
browser type and language
referring website addresses
In Connection with the Services We Provide: We collect information about consumers, devices, and ads in connection with the Services we provide to customers. This information includes:
mobile device ID
GPS location data
household data, such as residential addresses
aggregated segment data
user agent strings
We receive this information in several ways, including the following:
Third-Party Data Providers: We receive IP addresses, device IDs, GPS location data, aggregated segment data, and household data, such as residential addresses, from third-party data providers.
Advertiser Customers: We may receive information, such as IP addresses, directly from advertisers or their agents. Advertisers and their agents may collect this information themselves, which we store and use on their behalf.
Publishers—Bid Requests: We receive certain information from publishers in the form of bid requests. Bid requests are sets of information that describe an ad space that is available to be filled. We get these requests from the “supply” side of the advertising ecosystem, meaning websites, apps, smart TVs, and others, as well as their agents. We may receive IP addresses and device IDs, as well as information about the advertiser and ad space, through the bid request.
Publishers—Performance Data: We may also receive performance data from publishers regarding the advertisements that are shown on their platform. In connection with that performance data, we may receive certain user information, including user agent strings, device ID, mobile device advertising identifiers, and IP addresses. Cookies and Related Technologies: We collect data through cookies and related technologies, such as software development kits and pixels.
Cookies and Pixels: Cookies and web pixels, which may be placed on our Website or on our partners’ websites, allow us to recognize web browsers across sites and over time. We receive certain types of information, such as IP addresses, device IDs, mobile device advertising identifiers, or user agent strings from these cookies or pixels.
About Cookies: A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, which stores the identifier. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date. A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Cookies That We Use: Cookies help us by enabling our ability to distinguish between, recognize, and store data about unique web browsers and devices.
Authentication: Cookies help us identify users of the Website and/or the location of individuals accessing the Website;
Status: Cookies help us to determine if you are logged into our Website;
Personalization: Cookies enable us to store information about your preferences and to personalize the Website for you;
Security: Cookies are an important part of the security measures used to protect user accounts. Cookies help prevent fraudulent use of login credentials, and protect our Website and services generally;
Analysis: Cookies help us to analyze the use and performance of our Website and services; and
Managing Cookies: Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links, among possible other websites:
https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
https://support.apple.com/kb/PH21411 (Safari); and
Blocking some or all cookies will have a negative impact upon the usability of many websites, including our Website and our Services.
We may also work with third-party service providers that help us track, collect, and analyze information. Third-party entities with whom we have agreements may place these devices on the Website and/or in emails to use information obtained from them such as pages viewed, emails opened and items upon which you may click in emails. These third-party providers may also place cookies onto your computer. Those third-party cookies may enable us to obtain aggregate demographic information and user statistics about you and your preferences from these third-party sources as well as our information we have about you. See above for more information on our cookies.
We may share your personal data with third-parties in the ways described in this Privacy Statement:
MadHive Individuals and Third-Party Advisors: MadHive officers, directors, employees, and agents may be given access to your personal data insofar as reasonably necessary for the purposes set out in this Privacy Statement. We may disclose your personal data to our third-party professional advisers insofar as reasonably necessary for the purposes of managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims, whether in court proceedings, ADR, or in an administrative or out-of-court procedure.
Acquiring Company or Companies: If the ownership of the Company or an affiliate or their respective assets changes as a result of a merger, acquisition, sale of assets, or in the unlikely event of a bankruptcy, information may be transferred to another company. The acquiring companies may only use information in accordance with this Privacy Statement.
Service Providers: MadHive may also share certain categories of personal data with service providers for business purposes, including identifiers and geolocation data, to deliver our services and features, provide analytics and advertising, facilitate our customer support interactions and respond to requests you make, market to you about our products, process purchases, and assist with the functionality of our websites.
Customers: MadHive may also provide certain identifiers to our customers regarding their campaigns to conduct their own measurement or attribution related to the performance of their ads. MadHive may also share aggregate data with our customers about their campaigns.
Courts and Other Third Parties in Response to Legal Requests: MadHive may disclose information if the information is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena);
Law Enforcement and Third Party Partners: MadHive may disclose information that is relevant to a crime that has been or is being committed; if an emergency exists that poses a threat to your safety or the safety of another person; or it is necessary to protect the rights or property of the Company or the Company’s employees.
The Company maintains certain data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data. Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes. We may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
The Company takes security of your data seriously and has implemented and maintains reasonable technological, physical, administrative, and electronic safeguards, to prevent unauthorized access to, loss, misuse, or alteration of the information collected through our website, your interactions with us, or through our Services.
For further information relevant to California residents: click here.
Email Opt-Out: If you do not wish to receive emails about special offers and other promotions from us, click the unsubscribe link located in our emails.
Opt-Out: If you do not wish to receive other marketing materials from us and/or if you do not want us to share your personal data with other entities as stated in this Privacy Statement, please provide us with your exact name and address and advise us that you wish to opt-out for information sharing or receiving information from us or both as the case may be. Please note that de-identified and aggregate data may still be shared, but it will not be identified or identifiable to you. Please direct your opt-out request to the following contacts:
MadHive, Inc. 225 Broadway, 11th Floor New York, NY 10007 (United States) Attention: Privacy Officer (compliance@MadHive.com)
If you do not consent to the way in which we may use your personal data, please do not submit any personal data to us. Please note that if you do not provide us with certain personal data the Company may be unable to provide you with its services, or those services may not be as good as they otherwise could be.
We recognize the importance of children’s safety and privacy. Our Website and our Services are not designed to attract children, and are not intended for use by any children under the age of 13. We do not request nor knowingly collect any personally data from children under the age of 13. If you believe we have collected information from children under 13, you may contact us at compliance@MadHive.com to request deletion of such information.
We may revise this Privacy Statement at any time. However, if we make material changes, we will provide you notice of the changes by email or a banner on our Website.
You may contact us regarding privacy. Email: compliance@MadHive.com
Postal Address: MadHive, Inc. 225 Broadway, 11th Floor New York, NY 10007 (United States) Attention: Privacy Officer