TV Advertising Explained
Created in collaboration with acclaimed journalist Cleo Abram, this exclusive content series explores the complexities of TV advertising in short, bite-sized takes.
Episode 1/5
A Brief History of Advertising
Discover the origins of TV advertising and the milestones that have shaped the last century.
Episode 2/5
The Science Behind TV Ads Today
Unpack the intricacies of programmatic advertising, a groundbreaking technology that delivers TV ads in the blink of an eye.
Episode 3/5
TV Is at An Inflection Point
Examine the shift from cable to streaming and its implications for the world of advertising.
Episode 4/5
How AI is Transforming Advertising
Delve into the revolutionary impact of AI and how it's reshaping the content we see every day.
Episode 5/5
The Future of Advertising
Envision a future where AI is seamlessly integrated into every aspect of the buying process, reshaping the advertising landscape.