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TV Advertising Explained

Created in collaboration with acclaimed journalist Cleo Abram, this exclusive content series explores the complexities of TV advertising in short, bite-sized takes.

Episode 1/5

A Brief History of Advertising

Discover the origins of TV advertising and the milestones that have shaped the last century.

Episode 2/5

The Science Behind TV Ads Today

Unpack the intricacies of programmatic advertising, a groundbreaking technology that delivers TV ads in the blink of an eye.

Episode 3/5

TV Is at An Inflection Point

Examine the shift from cable to streaming and its implications for the world of advertising.

Episode 4/5

How AI is Transforming Advertising

Delve into the revolutionary impact of AI and how it's reshaping the content we see every day.

Episode 5/5

The Future of Advertising

Envision a future where AI is seamlessly integrated into every aspect of the buying process, reshaping the advertising landscape.