Privacy Notice for California Residents

1. Scope and Applicability

This Privacy Policy Notice for California Residents (“Notice”) applies to California consumers and households (“you” or “your”) whose personal information we collect through our website and the services we offer, and describes your rights and choices with respect to the processing of your personal information under the California Consumer Privacy Act (“CCPA”). This Notice does not apply to MadHive, Inc. (“Company”) employees or job applicants. This Notice controls to the extent it conflicts with any provision in the main body of the Company’s Privacy Policy (“Privacy Policy”). Capitalized terms not defined in this Notice are defined in our Privacy Policy.

2. How We Collect, Use, and Share Information

Below is a summary describing the personal information we collect from you, as classified under the CCPA, the reason we collect your personal information, and how we share your information. Please see our Privacy Policy for further detail about how we collect, process, and share personal information about you.

  • Identifiers: with our service providers to deliver our services and features, provide analytics and advertising, facilitate our customer support interactions and responses to requests you make, market to you about our products, and process purchases; and

  • Geolocation data: with service providers who assist with the functionality of our websites.

  • Sharing of Information: In the last 12 months, we have shared for a business purpose the following categories of personal information:

  • Selling of Information: In the last 12 months, we have “sold” (as defined by the CCPA) certain identifiers, including IP address, to our clients to conduct their own measurement or attribution related to the performance of their ads.

  • Courts and Other Third Parties in Response to Legal Requests: if the information is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena);

  • Law Enforcement and Third Party Partners: if the information is relevant to a crime that has been or is being committed; if an emergency exists that poses a threat to your safety or the safety of another person; or it is necessary to protect the rights or property of the Company or the Company’s employees.

  • Acquiring Company or Companies: if the ownership of the Company or an affiliate or their respective assets changes as a result of a merger, acquisition, sale of assets, or in the unlikely event of a bankruptcy, information may be transferred to another company. The acquiring companies may only use information in accordance with this Notice.

  • Additional Disclosures of Personal Information: In addition to the disclosures listed above, please note that the Company will disclose information as required by law, or to the following third parties in the circumstances described below:

3. your ccpa privacy rights

The CCPA provides California residents with certain rights regarding their personal information. These rights are not absolute and certain exceptions apply under the CCPA. To exercise any of the rights described below, see the_ Exercising Your CCPA Rights_ section.

  • Right to Know: You have the right to know the categories and specific pieces of personal information we have collected about you in the previous 12 months.

  • Right to Deletion: You have the right to request that we delete any personal information we have collected about you.

  • Right to Opt-out of the Sale of Information: You have the right to opt-out of the sale of personal information we have collected about you.

  • Right to Non-Discrimination: You have the right to not receive discriminatory treatment for exercising any of your CCPA rights. The Company will not treat you differently for exercising any of the rights described above.

4. exercising your ccpa rights

If you wish to exercise the above CCPA rights, please follow the directions provided below.

  • How to Submit a Request to Know or Delete My Information: If you are a California resident and wish to access or delete your information, you can make a request by emailing

    or sending your request to MadHive, Inc. 225 Broadway, 11th Floor, New York, NY 10007, attention CCPA-request. We will use the information you provide only to process your access or deletion request, verify your identity, and maintain a record of your request and response.

  • How to Opt-Out of the Sale of My Information: If you are a California resident and wish to opt-out of the “sale” of your personal information,

    Please click the button "Do Not Sell My Information" below.

You may also designate an authorized agent to make these requests on your behalf. For requests by an agent, we may require you to verify your identity directly with us, and directly confirm with us that you provided the authorized agent permission to submit the request.


To submit questions about this Notice, or to update or request changes to your personal information, please contact us at To exercise your rights under the CCPA, please only do so following the designated methods above.