This US State Privacy Notice (“Notice”) applies to consumers and households (“you” or “your”) who are residents of U.S. States that have enacted comprehensive privacy laws, such as California, Virginia, Colorado, Connecticut, Florida, Nevada, Oregon, Texas and Utah. It pertains to the personal information we collect through our website and the services we offer, and describes your rights and choices with respect to the processing of your personal information under the applicable state laws.
This Notice does not apply to MadHive, Inc. (“Company”) employees, nor does it apply to individual business information collected from you in your capacity as an employee of our media or supply partners. This Notice supplements our general privacy policy, which can be found here (the “Privacy Policy”). In case of any conflicts between this Notice and the general privacy policy, this Notice shall prevail. Capitalized terms not defined in this Notice are defined in our Privacy Policy.
Categories of Personal Information | Examples | Collected in Prior 12 Months |
A. Personal and online identifiers. | A real name, alias, unique personal identifier, online identifier Internet Protocol address, email address, account name, or other similar identifiers. | Yes |
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | A name, signature, telephone number, education, employment, or employment history. Some personal information included in this category may overlap with other categories. | Yes. Employment information covered in a separate policy. |
C. Protected classification characteristics under California or federal law. | Age (40 years or older), race, color, ancestry, national origin, sex (including gender, gender identity, or gender expression), veteran or military status, or genetic information. | No, although our customers may direct us to indicate that a particular user is male or female. |
D. Commercial or transactions information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | No |
E. Biometric information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | No |
F. Internet or other similar network activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | Yes |
G. Geolocation data. | Physical location. | Yes, non precise. |
H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | No |
I. Professional or employment-related information. | Current or past job history. | Yes. Employment information covered in a separate policy. |
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | No |
As required by applicable laws, our Privacy Policy includes, in more detail, the categories of the information we have collected, disclosed and/or shared in the last 12 months. This includes the sources of the information, as well as the business purposes for its collection, sale or sharing. We do not sell or share personal information of known minors under the age of 16.
Residents of California, Virginia, Colorado, Connecticut, Nevada, Oregon, Texas, Florida and Utah have specific rights regarding their personal information, as detailed below.
If we received your information from one of our media buying customers, you will need to make the request directly to that media buying customer, unless they have authorized us (as their service provider) to respond directly to you.
Right to Access—You have the right to request access to the categories of personal information we collected about you, the categories of sources of this personal information, the categories of third parties to whom we have disclosed this information, and the specific pieces of personal information we have collected, used, disclosed, and sold.
Right to Correct—You have the right to request that we correct any of your personal information that we store.
Right to Delete—You have the right to request that we delete any personal information that we possess about you, subject to any applicable legal exceptions.
Right to Opt-Out of Sale of Personal Information—You have the right to “opt-out” of the sharing or sale of your personal information to third parties (as defined by the applicable laws). You may exercise this right through the link found on the bottom of this page.
Right of No Discrimination and No Retaliation—We shall not discriminate or retaliate against you for exercising any of your rights under any applicable law.
Right to Appeal—Residents of Virginia, Colorado, Texas, Oregon, and Connecticut have the right to appeal if you disagree with our response to any request or if we decline to take action regarding any request under the applicable laws.
To exercise your rights detailed above, please submit a verifiable consumer request by emailing us at compliance@madhive.com and provide your full name, email address, IP address, and the type of request you are making (e.g. access, deletion, etc.). Before completing your request, we may request additional documentation or information solely for the purpose of verifying your identity.
The data below reflects all requests received from individuals or their agents in the United States between January 1, 2023, and December 31, 2023.
Requests to Know (Access)
Request Received: 0
Requests Completed in whole or in part: 0
Requests Denied: 0
Average Days to Complete: N/A
Requests to Delete
Request Received: 1
Requests Completed in whole or in part: 1
Requests Denied: 0
Average Days to Complete: 14
Do Not Sell or Share My Information
Request Received: 306
Requests Completed in whole or in part: 306
Requests Denied: 0
Average Days to Complete: 1
For applicants seeking employment opportunities at Madhive, we may collect your name, title, phone number, address, and your CV. We use this information to process your application. If you have any questions about the information Madhive may have collected, as part of your job application, please contact us at compliance@madhive.com.
You may contact us regarding privacy. Email: compliance@madhive.com.
Postal Address: MadHive, Inc. 225 Broadway, 11th Floor, New York, NY 10007 (United States) Attention: Privacy Officer
By clicking on the button below, you shall be opted out of any future collection, sale, sharing, ad targeting and/or profiling activities.