Execs from Hearst & Univision discuss how CTV attribution should play a role in advertisers’ strategies

Adtech leaders Christoper Martinez, Hearst, and Kent Tseng, Univision, discuss all things CTV attribution at the TVB Forward Conference. They provide insights and analysis into how to incorporate CTV into ad strategies and why it is so important, how CTV advertising is impacting local TV budgets, what technological advancements we’re seeing in the local CTV space, and how to measure effectiveness in local markets.