Your Guide to OTT Data—How to Target and Optimize Campaigns
Data is a critical component of any successful campaign. And when it comes to OTT advertising, there’s quite a lot to understand. A massive amount of data is available, but what data do you need and how can you best use it to power your campaigns? In this ebook, we take a deep dive into OTT data, so you can learn answers to the following questions:
What types of data are available?
How are they different from each other?
Where can you get this data?
How can you use this data to target your audiences?
Download the ebook today to discover how you can create the most optimal, data-driven campaigns.