Resources
Resources to help you learn more, think big, and stay ahead of the curve, from blog posts to research papers, webinars to trend reports.
How Madhive Became Built for the Big Stream
A bold vision. A strategic framework. Innovative tech that delivers results. This is what you’ve come to expect from Madhive, and this is what we’ve made even better with our updated brand identity.
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The local programmatic market: OTT and digital reach extension channels
In this whitepaper, learn why and how OTT is one of the fastest-growing platforms for advertisers, especially as national brands begin focusing their spend on local.
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The CTV landscape—4 trends you need to follow in 2022
What’s hot in the ever-evolving CTV landscape? We’ve been following the CTV trends to keep you in the know. Don’t miss these four.
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Why the future of political advertising is CTV - Not Facebook
2022 midterm election campaigns are in full swing. 🇺🇸 See why political advertising on CTV is expected to net $1.5B this year.
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Connected TV vs. Linear TV—and why they belong together
Linear TV and CTV advertising work better together. ❤️ Here’s what you need to know about connected TV vs. linear TV to get the balance right.
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What is OTT advertising? A beginner’s guide to over the top
You’ve nailed linear — but now everyone is talking OTT advertising, and you need to get up to speed. 🤯 Here’s what you need to know.
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15+ Connected TV stats that will impress your boss
Streaming is upending the world of TV advertising. And this disruption makes for some impressive connected TV stats. Here are a few numbers you should know.
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Planning an OTT campaign? Traditional adtech is failing you
Your clients need accurate, real-time data to nail their next OTT campaign. Find out why most ad tech vendors are falling short—and how you can do better.
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The top 5 OTT targeting options you need to know
Trying out video ads? 🖥 You need to know how to connect with the right people, at the right time. Check out these ultra effective OTT targeting options.
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