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Plan
Accurate, flexible forecasting that simplifies decision making
Activate
Intuitive controls that put you in the driver’s seat
Measure
Advanced measurement with transparent reporting
Integrate
Software & service that’s customized to your team
data
Easily combine data sources to create custom audience targeting that delivers results
Scale & automate omnichannel workflows and proposals
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Explore the latest local advertising trends, tips for selling CTV, and advice on how to level up your strategies.
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March 18, 2025
Data Decoded: How Affinity Solutions Ties Ad Exposure to Real Purchases
February 3, 2025
10 Things You Need to Know About CTV Ads During Live Sports
March 26, 2025
Data Decoded: Experian and the Power of Multi-ID Strategies
March 25, 2025
How to Use a Tracking Pixel in Your CTV Campaign—3 Tips
March 19, 2025
Protecting Data, Ensuring Trust: Madhive Renews SOC 1, 2, and 3
March 19, 2025
Demystifying Foot Traffic Attribution in Local Advertising
March 17, 2025
MVPD vs. vMVPD—The Details TV Advertisers Need to Know
March 6, 2025
TAG and ad fraud: How we protect local media investments
March 3, 2025
CTV Measurement: 8 CTV Metrics Local Advertisers Love
February 28, 2025
7 Advertising Trends to Follow in 2025
February 26, 2025
Data Decoded: Finding In-Market Auto Buyers with S&P Global Mobility
February 25, 2025
CTV Advertising—What It Is and How It Works
February 18, 2025
Survey Says: This is What Local Advertisers Want
February 4, 2025
What Businesses Can Learn from Digital’s Wins on November 5th
January 2, 2025
Countdown to CES: What to Expect in 2025
December 20, 2024
How to boost your marketing strategy with FAST TV
December 17, 2024
Countdown to CES: Why We’re Champions for Local
December 11, 2024
Countdown to CES: Driving Real-World Outcomes with Local Ads
December 4, 2024
What is a Device Graph? The Details for TV Advertisers
December 2, 2024
Beyond the numbers: Finding a $50B Opportunity with Stephen Master
December 2, 2024
A Brief History of TV Advertising
October 29, 2024
The Truth About Interactive Ads: An Interview with PadSquad's Lance Wolder
October 24, 2024
How to Buy OTT Advertising in 2024
October 23, 2024
Taking Poverty Personally: Why Madhive Supports RIVER FUND New
October 21, 2024
Political Pulse: Swing State Strategies & District-level Targeting
October 15, 2024
Mad Science: Can AI + adtech 3x your homepage visits?
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