Resources
Resources to help you learn more, think big, and stay ahead of the curve, from blog posts to research papers, webinars to trend reports.
Advertisers make the biggest push ahead of midterm elections
In this edition of the Madhive Political Pulse, we highlight the trends that emerged in the final days of the season. An analysis of our internal data shows that advertisers are making the biggest push of the year right now.
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As elections approach, impressions, CPMs, and more are shifting
In this Madhive political pulse, we cover how political advertising continues to change as the upcoming election gets closer, including how impressions and CPMs are affected, the publishers that are experiencing more action, and races that have seen defined growth
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Political advertising is primed for major action
In this second edition of the Madhive Political Pulse, we analyzed our exclusive Madhive data to discover how advertisers are running their campaigns.
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The local programmatic market: OTT and digital reach extension channels
In this whitepaper, learn why and how OTT is one of the fastest-growing platforms for advertisers, especially as national brands begin focusing their spend on local.
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The CTV landscape—4 trends you need to follow in 2022
What’s hot in the ever-evolving CTV landscape? We’ve been following the CTV trends to keep you in the know. Don’t miss these four.
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OTT Glossary | MadHive
What is AVOD? What does OLV stand for? Check out this quick-start OTT glossary for the OTT terminology you need to know.
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Advertising on Streaming for the Midterms: An AMA With Joe Marino
Sit down with Joe Marino, Head of Client Success Organization and Managing Partner at Madhive for an AMA as its midterm election time, which means that the advertising industry is once again buzzing about political dollars flowing in.
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MarTech Interview with Jeff Fagel, CMO at MadHive
"Far too many marketers today work within a marketing ecosystem that is too fragmented; Jeff Fagel, CMO at MadHive shares a few pointers and practices that can help prevent this from being a roadblock to future marketing ROI and goals"
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Cannaluxe And Neiman Marcus Make QR Codes The Height Of Fashion With Connected TV Campaign
"Cannaluxe turned to ad tech provider MadHive to leverage MadHive’s Audience Forecaster tool. Using Audience Forecaster, the brand was able to optimize household ad exposure and target local households in the areas around 21 Neiman Marcus stores that carry Cannaluxe products."
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"Instagram Advertisers" Have Their Eyes Set On TV
"Social advertising goes well beyond targeting. It’s the ability to deliver real-time data, frequent optimization, and direct attribution that makes Instagram and its tech platform brethren stand out for DTC brands."
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MadHive Teams With Medicx Health on Programmatic for Healthcare Clients
"Ad tech company MadHive said it has teamed up with Medicx Health to create programmatic advertising software designed for the healthcare industry"
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Hot Takes: Political Advertising Meets The Streaming Revolution
"Joe Marino, Managing Partner & Head of Client Success at MadHive spoke to how all that targeting worked on a local level and how that made for a far more cost-effective buy while still providing the scale that political campaigns require."
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