Resources

Learn more, think big, and stay ahead of the curve with these blog posts, research papers, webinars, and trend reports.

Blog7 min

Political Advertising: 5 Trends To Watch in 2024

In The News

TV’s Fragmented Landscape Has Made Reach Extension a Necessity

CTV: What You Need to Know

Blog9 min

10 Types of OTT Data—And 7 Tips for Using Them

Blog5 min

CTV Ad Inventory–Understanding Programmatic TV Supply

Blog6 min

The OTT Glossary: Digital TV Decoded

Blog12 min

CTV Advertising—What It Is and How It Works

Making Headlines

How innovations like AI & VR will change advertising

In The News

How innovations like AI & VR will change advertising

Go to adage.com →

Open AP’s New Measurement JIC, 18-49 Year Olds Abandon Linear

In The News

Open AP’s New Measurement JIC, 18-49 Year Olds Abandon Linear

Predictions From the C-Suite: What’s in Store for 2023?

In The News

Predictions From the C-Suite: What’s in Store for 2023?

Cannaluxe And Neiman Marcus Make QR Codes The Height Of Fashion With Connected TV Campaign

In The News

Cannaluxe And Neiman Marcus Make QR Codes The Height Of Fashion With Connected TV Campaign

Political Advertising: 5 Trends To Watch in 2024

Nov 30, 2023

TV Advertising in 2024: All About Your Options

Nov 27, 2023

7 TV Advertising Trends to Follow in 2024

Nov 22, 2023

TV’s Fragmented Landscape Has Made Reach Extension a Necessity

Nov 20, 2023

Madhive's Kristin Wnuk On Navigating The Complexities Of Local Advertising In The Streaming Era

Nov 06, 2023

CTV Ad Fraud—What Advertisers Need to Know in 2024

Nov 02, 2023

How to Buy OTT Advertising in 2024

Nov 01, 2023

CTV: The Key to Premium Audience Extension

Oct 31, 2023

Extend your reach to new audiences—and build new revenue streams

Oct 03, 2023

Why Big Media Companies Should Bet on Local Advertisers to Enhance Viewers’ CTV Experience

Oct 02, 2023

MVPD vs. vMVPD—The Details TV Advertisers Need to Know

Sep 26, 2023

TVREV Special Report: Local TV: Perils & Promise In The Age Of Streaming

Sep 18, 2023